Alice
botanical myth
ALICE could stand for “A Life In Constructive Enchantment”, calling us to allow our joys to change our worlds.
ALICE needs no special introduction. This theme draws heavily on the whimsical universe of Alice in Wonderland, wandering through the frequently surreal world of personal wonderment.
It’s a spiritual cousin to our Pop Baroque trend of last year, but this family member is obsessed with the deep, silent imagination of plants and botanical myths.
The energy of ALICE is one of enchantment and constructive daydreaming. It singles out those moments where we find awe in everyday life, discovering new ways of seeing the world.
It’s defined by funky, surreal product design, furniture, and silhouettes.
sunrise pink
Celebrate the pure joy of leaning into your personal weird wonderfulness.
Dive into funky, surreal product design, furniture, and silhouettes.
personal
wonder
Want to read more about the ALICE trend? Explore our blog articles and see this and other related trends come to life.
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As part of our Microtrends to Watch series, we look back at our experiences and observations during Milan Design Week 2023. Today, we consider our own Trends based on what we observed, focusing on our 'Pop Baroque' trend theme.
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Spring is the perfect time to freshen up your home in so many ways, from decluttering to setting intentions as to what you want from your home this year. In this ultimate guide to refreshing your home décor in spring, we come at it from two angles: colour and materials.
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In this blog post, we take a look at why dark reds are on the rise and how you can incorporate burgundy into your interior design schemes.
The trend in action
Nothing excites us more than seeing these trends take shape in the world around us. Here are some examples.
The Unseen's Air fashion accessories change colour in different climates.
SEEDPOD VESSELS by Jan Ernst
Inspired by surrealist imagery, Adi dug into the notion of daydreams and used colour and material as a way to lead visitors through a surreal retail experience.
ASKA uses organic shapes and pastel colours for Maria Nila hair salon.
Interdependence II by Houtlander.
An all-pink concept car by Swedish designer Gustaf Westman for Mercedes-Benz.
Discover our other themes.
