Super
Natural

rise of

dark colours

SUPER NATURAL elevates our connection with the earth from something hidden away inside ourselves to a clean authenticity. It celebrates our authentic connection with the earth and the reality of it. As a theme it highlights the fact that our connection with the earth is more than through ‘natural’ materials or ‘organic’ shapes: instead, it’s a fundamental part of us and not so easily explained away.

SUPER NATURAL is a strikingly dark theme, colour-wise, containing essential greens and darker tones. It’s defined by projects and products that reflect the uncomplicated reality
of the world we’re in. 

The SUPER NATURAL theme is characterised by a dark colour palette. It is inspired by the simplicity and authenticity of the world around us, and is reflected in the projects and products that embody this spirit.

essential

greens

SUPER NATURAL is a strong, dark theme that heavily relies on jewel-tone greens and mysterious tones.


Want to read more about the SUPER NATURAL trend? Explore our blog articles and see this and other related trends come to life.

The trend in action

Nothing excites us more than seeing these trends take shape in the world around us. Here are some examples.

Discover our other themes.